Privacy Policy – alternative.scot
Last updated: [08/01/2026]
1. General Information
This Privacy Policy applies to the website operating at https://alternative.scot (including the English version at /en, and Polish version at /pl).
The website operator and controller of personal data is:
ALTERNATYVA LTD
99 Giles Street
Edinburgh, EH6 6BZ
United Kingdom
📧 Contact email: training@alternative.scot
The Operator is the Data Controller of personal data voluntarily provided by users through the Service.
Personal data is processed in accordance with:
UK GDPR
Data Protection Act 2018
2. Purposes of Data Processing
Personal data collected via the Service is used for the following purposes:
Responding to enquiries submitted via contact forms
Handling service requests and registrations
Providing information related to training, services, or business contact
Website analytics and improvement
Marketing activities (where consent has been given)
3. Methods of Data Collection
The Service collects user data in the following ways:
Data voluntarily entered into forms (e.g. name, email address)
Cookies stored on end-user devices
Server logs and technical data (see Section 6)
4. Data Protection Measures
The Operator applies appropriate technical and organisational measures to protect personal data, including:
SSL encryption for data transmission
Passwords stored using one-way hashed algorithms
Regular backups of data
Ongoing updates of software and system components used to process personal data
5. Hosting
The Service is hosted on servers operated by an external hosting provider.
To ensure technical reliability, server-level logs may be maintained, including:
Requested resources (URLs)
Date and time of requests and responses
Browser type and operating system
Referrer URLs
IP addresses
Error and diagnostic information
Email communication logs related to the Service
These data are used solely for administration, security, and technical maintenance.
6. User Rights
Under UK GDPR, you have the right to:
Access your personal data
Rectify inaccurate or incomplete data
Request deletion of your data (“right to be forgotten”)
Restrict processing of your data
Data portability
Object to processing based on legitimate interests or direct marketing
To exercise these rights, please contact: training@alternative.scot
7. Data Retention
Personal data is processed only for as long as necessary to fulfil its purpose:
Enquiry and contact data: retained for the duration necessary to respond and follow up
Marketing data: retained for no longer than 3 years or until consent is withdrawn
Data required by law (e.g. accounting): retained in accordance with legal obligations
8. Data Sharing and Transfers
Personal data may be shared only when necessary with:
Authorised employees or contractors acting on behalf of the Operator
Service providers supporting website operation (e.g. hosting, analytics)
Where data is transferred outside the UK or EEA, appropriate safeguards are applied in accordance with data protection regulations.
9. Automated Decision-Making and Profiling
Automated decision-making, including profiling, may be used for:
Providing services under a concluded contract
Direct marketing activities (where legally permitted)
You have the right to object to such processing.
10. Complaints
If you believe your data protection rights have been violated, you have the right to lodge a complaint with:
Information Commissioner’s Office (ICO)
Wycliffe House
Water Lane
Wilmslow
Cheshire SK9 5AF
United Kingdom
🌐 https://ico.org.uk
11. Forms
Data provided via forms is processed for the specific purpose stated at the time of collection (e.g. enquiry handling, registration).
Forms may record:
Submission timestamp
IP address
Email address (where provided)
Each form clearly indicates the purpose of data collection.
12. Cookies
The Service uses cookies to ensure proper functionality, improve user experience, and perform statistical analysis.
Cookies may be used for:
Essential website operation
Analytics (e.g. Google Analytics)
Remembering user preferences
Users can manage or disable cookies via their browser settings.
13. Analytics and Marketing Tools
The Service uses Google Analytics (Google LLC, USA) to analyse website traffic.
IP anonymisation is enabled
No directly identifiable personal data is transferred
Data is processed based on user consent
Users can manage advertising preferences here:
https://www.google.com/ads/preferences/
14. Changes to This Policy
The Operator reserves the right to update this Privacy Policy. Any changes will be published on this page.